The Role of a Parent in Recruiting: Be Their MVP Off the Field

The college recruiting process can feel like uncharted territory for both student-athletes and their families. As a parent, you want to support your child in every way possible—but what exactly does that look like during this journey? The truth is, your role is essential, but it’s more about guidance than control. When done right, your involvement can be the steady foundation your athlete needs to thrive through the ups and downs of recruiting.

Start by staying on top of important deadlines. From NCAA eligibility registration to SAT/ACT test dates and application timelines, there’s a lot to manage. Your athlete already has a full plate with academics, practices, games, and training. Helping them track and meet deadlines ensures they don’t miss key opportunities just because something slipped through the cracks.

Next, focus on asking thoughtful questions rather than giving all the answers. Encourage your student-athlete to think critically about what they want in a college, how they’re presenting themselves to coaches, and how their values align with certain programs. By guiding them with curiosity instead of pressure, you empower them to take ownership of the process.

Academics should remain a top priority throughout the recruiting journey. Not only do grades play a major role in college admissions and eligibility, but they also open up opportunities for academic scholarships and access to a wider range of schools. Make sure your athlete knows that classroom performance is just as important as what they bring to the field or court.

Finally, be both realistic and encouraging. Not every athlete will go Division I—and that’s okay. Help your child explore a range of options where they can grow as a person, not just a player. Most importantly, celebrate progress along the way. Every milestone—from sending their first email to a coach to improving their highlight reel—is a win. By keeping the focus on growth, you remind them that this journey is about more than just offers. It’s about becoming the best version of themselves.